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Launch week, planned and drafted
A seven-day Instagram plan for launch week, reels to stories, mapped out for your review before anything drafts or goes out.
How she runs it
- 1 Tell her when launch week starts and what kind of week it is: a product drop, a class opening, a seasonal push.
- 2 She lays out seven days of Instagram slots, reels, carousels, single posts, and stories, each with an angle and a one-line brief.
- 3 You read the whole week at once. If one day misses the mark, you send that single slot back for a redraft without touching the rest.
- 4 Once you confirm the week, each kept day turns into its own drafting job, scheduled for the day and time you set.
Launch week runs into trouble long before the launch. Somewhere between confirming stock, testing the checkout, and answering the people who already found the sneak peek, the content calendar quietly stops being planned and starts being invented at eleven at night, the day before it is due.
Amber plans the whole week in one pass. Give her the start date and the shape of the launch, and she lays out seven days of Instagram slots (reels, carousels, single posts, stories), each with an angle and a one-line brief, spread so the week does not repeat itself on day four. You read the plan as one week, not seven separate decisions: edit any single day that misses the mark, drop a day that does not earn its slot, and confirm the rest. Nothing drafts or schedules for real until you say so.
Once you confirm, each kept day turns into its own drafting job, queued for the day and time you picked, so launch week becomes something you watch happen instead of something you scramble to keep up with.
If your launch also needs an email sequence, the email side of launch week is worth writing early too. This page is the Instagram calendar that runs alongside it.
Fair questions
Does anything post before I see it?
No. She lays out all seven days as a plan first. Nothing drafts or schedules for real until you review the week and confirm it, and you can pull any single day out before that happens.
What does a day in the plan actually include?
Each day gets a format, a reel, a carousel, a story, or a single post, plus the angle it should take and a short brief on what it needs to say, pinned to a real date and time in your timezone.
Can I fix one day without redoing the whole week?
Yes. You can send her back to rework a single day on its own; the other six stay exactly as they were, and nothing else in the week gets touched.
Does this cover my launch email too?
No, this is the Instagram side: seven days of posts built around your launch. Writing and scheduling the email sequence is a separate, related job.