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Promo posts that land on time
Give her the headline, code, and dates. She builds a scannable 4:5 offer card with the copy rendered exactly as written, plus a caption built to convert.
How she runs it
- 1 Give her the offer headline, the code if there is one, the dates, and the exact call to action.
- 2 Pick a frame: sale, launch, event, or lead magnet, so the layout matches the offer.
- 3 She writes your headline, code, dates, and CTA straight onto a scannable 4:5 card, plus a caption that leads with the offer and ends on your exact next step.
- 4 One card lands for your review before it goes anywhere near your feed: approve, edit, or send it back.
An offer with no urgency is just information. The difference between “we have a sale” and a sale that actually sells is the headline hitting hard, the code and the dates showing up exactly right, and a caption that walks a stranger from the offer straight to what to do next. Writing that under a deadline is where most promos go soft.
Give Amber the offer headline, the code if there is one, the dates, and the exact call to action, then pick a frame: sale, launch, event, or lead magnet. She writes your copy straight onto a scannable 4:5 card, no paraphrasing the discount or fudging a deadline, and drafts a direct-response caption that leads with the offer and ends on your CTA instead of describing the picture. Product photos and your brand marks are welcome; nothing else rides along. One card lands for your review before it is anywhere near your feed.
The launch email, handled while you build the thing covers the same discipline for your inbox side of a promotion. This is the part where the design stops being the bottleneck.
Fair questions
Will the exact code and dates show up on the image?
Yes, verbatim. Whatever you type into the code and dates fields is what gets rendered onto the card, so there is no risk of a deadline or a discount code getting paraphrased.
Does the caption repeat what is already on the card?
No. The caption is written to lead a stranger from the offer to the exact next step you set as the CTA, comment, DM, or link in bio, not to describe the picture.
Can I use my product photos on the card?
Yes. Upload up to five product images and up to three brand marks and she builds the layout around them. There is no creator likeness added to a promo card.
What happens after I approve the card?
It is ready to post from your connected Instagram account. Nothing goes out before you have had a look at the finished card.